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Teams: Individual
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Tools: Adobe Illustrator, Adobe Photoshop, Clip Studio Paint
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Timeline: Apr 2021 - Jun 2021
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Brief |
This is the rebranding project for my Graphic Design major class. The brand I was given is Company of One Hundred Associates - a fur trading brand which no longer exists, and my assignment is to rebrand it into an artificial intelligent developing brand. Therefore, I came up with the idea of creating a branding guide targeting lonely young people during pandemic time.
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Goals |
Creating a branding guide that is suitable for Vietnamese young generation.
Combining Vietnamese values with the existing quality of the original brand. Make the deliverable accessible and suitable for the target audience. |
Inspiration |
Creating a branding guide that is suitable for the young generation.
Combining Vietnamese values with the existing quality of the original brand.Make the deliverable accessible and suitable for the target audience. |
Illustrations and mockups
Promotional illustration
Promotional panel
Brand
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For the last assignment, we need to brainstorm and design a brand event. Since the rebranded company is an AI developing company, I think of how whenever people think about technology, they think of the devices that isolate humans from the real world. Therefore, I decided to work on an event where people use technology to explore the life around them, so through the journey, they can appreciate their surroundings more.
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Event panels
